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Yowei Kang (Ph.D., The University of Texas at El Paso) is an Assistant Professor at the Department of Communication and Theatre at Auburn University at Montgomery. My research focuses on new media design, digital game research, visual communication, new media & political communication campaigns, and experiential rhetoric. My works were published in the International Journal of Strategic Communication, Howard Journal of Communication, Creative Communication, and Intercultural Communication Studies. I also co-edited Asian histories and heritages in videogames (Routledge, 2024). I received government funding to support my research in location-based advertising and consumer privacy management strategies. Taiwan’s Ministry of Education also supported my pedagogical grants to study the integration of gamification and digital game designs into college classrooms. Before joining AUM, I spent over ten years teaching in Taiwan, with most of my courses focusing on multimedia content design and production. In my spare time, I like to play video games and interact with my Maltese and Yorkies