AUM Faculty & Staff
Directory
Kyeongwon Kwon
Assistant Professor | College of Liberal Arts and Social Sciences
Kyeongwon Kwon is an Assistant Professor of Strategic Communication specializing in advertising. Her teaching and research focus on sustainability advertising, corporate social responsibility advertising, and social media marketing. She has taught a variety of undergraduate courses in advertising, marketing communication, and mass communication at AUM and Florida State University, where she earned both her master’s and Ph.D. degrees.
Dr. Kwon’s research has been published in leading peer-reviewed journals, including the International Journal of Advertising, Journal of Media Psychology, and Corporate Communications: An International Journal, among others. Through her teaching and research, she strives to provide insights that prepare students for careers in the communication and advertising industries while helping the field adopt pro-environmental and socially responsible advertising strategies.
Yowei Kang
Assistant Professor | College of Liberal Arts and Social Sciences
Yowei Kang (Ph.D., The University of Texas at El Paso) is an Assistant Professor at the Department of Communication and Theatre at Auburn University at Montgomery. My research focuses on new media design, digital game research, visual communication, new media & political communication campaigns, and experiential rhetoric. My works were published in the International Journal of Strategic Communication, Howard Journal of Communication, Creative Communication, and Intercultural Communication Studies. I also co-edited Asian histories and heritages in videogames (Routledge, 2024). I received government funding to support my research in location-based advertising and consumer privacy management strategies. Taiwan’s Ministry of Education also supported my pedagogical grants to study the integration of gamification and digital game designs into college classrooms. Before joining AUM, I spent over ten years teaching in Taiwan, with most of my courses focusing on multimedia content design and production. In my spare time, I like to play video games and interact with my Maltese and Yorkies
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